Biometrics. Capture the unconscious

biometry | bʌɪˈɒmɪtri | (also biometrics | bʌɪə(ʊ)ˈmɛtrɪks | ) noun [mass noun] the application of statistical analysis to biological data.

Or as we like to call it…

‘Intelligence driven by Emotion‘

The genius of biometrics

The key to effective marketing is engaging with your audience.
Our approach uses cutting-edge biometric technology to capture experiences, not just opinions about your brand.

So what exactly is BIOMETRICS?

Biometrics are biological (bio) measurements (metrics) that are used to quantify human characteristics, like emotion and behaviour. We measure them using special tools called biosensors.

For instance, an eye tracker can measure precisely where you are looking on a screen moment-by-moment.

We can discover things such as:
– how emotionally attached you are to a brand
– how well you will remember an advertisement, or
– how stressful you find a purchase experience. 

Combining various biosensors allows us to uncover insights that would never be possible otherwise.

We capture experiences, not just opinions.

Our biometrics suite captures the unconscious emotion that brand preference and cognitive biases often obscure. When used together, our three essential biometric tools tell all the whole story, not just some of it.

Our Suite of Sensors

Eye Tracking

Skin Conductivity

Emotion Recognition

As part of our offering, we conduct a post-exposure survey which validates the biometric data on a familiar index of conscious behaviour.

Unprecedented level of detail

Our tools give you more, capturing unbiased emotional responses every 30 milliseconds. You can follow the entire journey of your respondents, with every detail tracked and insights on every moment.

We provide multimodal research in any environment. Our fully integrated software and hardware biosensors enable biometric research for web, mobile, or in-lab, allowing complete flexibility to suit a wide range of project sizes.

Complete confidence in data

We understand the importance of considering multiple measures. We never rely on a single measure. We have an integrated approach, giving you complete confidence in the data.

View more Insights

Our Toolbox

Behavioural Economics

People rarely behave rationally when making decisions. We have partnered with a behavioural psychologist to apply scientific principles about human nature to our work. By recognising the biases in certain situations, we can design experiments to help our clients understand what really drives behaviour.

Data Science

We have the tools and experience to bring together data wherever it may come from. We add value by employing advanced statistical models to find meaningful relationships in your data. Our Media Mix Models can use historic data to quantify the sales impact of marketing activities. We can also apply Machine Learning to live digital signals to improve your prediction models.

Digital Analytics

The proof of good marketing lies in what people do. As certified users of Google Analytics, we have been helping our clients extract value from behavioural data for over 10 years. We link digital metrics with offline data to measure causation and attribution. We can also help you understand the bottlenecks in your purchase funnel.

Qualitative Research

Sub-conscious attitudes are notoriously difficult to explore with traditional qualitative research. Often, it’s not what people say that matters, but how they say it. It’s their body language, and even what they don’t say. Our experienced specialists delve beneath the surface to uncover underlying needs and emotional drivers.