Turning data into meaningful, human centred, business outcomes

We are grounded in SYSTEM 1 THINKING

We employ a mixture of psychology, neuromarketing and behavioural economics to measure and influence non-conscious, emotional reactions.

Our Services

In an ever changing landscape, we’re passionate about understanding what makes consumers tick – and translating that into actionable business outcomes. We don’t believe in a ‘one-size-fits-all approach’; using different tools, we work with clients at different points in the business planning cycle.

Biometrics

We are curious creatures, so how do we tap into that?

Many decisions we make are influenced by factors outside our conscious awareness. To understand what really drives consumer behaviour, we need to go beyond what people say – we need to understand what they ‘feel’, and we need to observe what they ‘do’. Our approaches are founded on System 1 frameworks and technology that uncover the unconscious feelings that drive behaviour, and we back it up by observing how your consumers engage with your brand in the real world.

Consumers ultimately ‘do’ what they ‘feel’.

Almost all purchase decisions are instinctive. At Atlas, we believe in following the whole consumer journey, from instinct to decision. That’s why we are certified in Google Analytics and can measure traffic to specific touch-points, such as websites and digital marketing. We use data analytics on real consumer behaviour to determine quality traffic and your ideal customer persona: We follow up on the ‘feel’ by tracking the ‘do’.

Our Toolbox

Behavioural Economics

People rarely behave rationally when making decisions. We have partnered with a behavioural psychologist to apply scientific principles about human nature to our work. By recognising the biases in certain situations, we can design experiments to help our clients understand what really drives behaviour.

Data Science

We have the tools and experience to bring together data wherever it may come from. We add value by employing advanced statistical models to find meaningful relationships in your data. Our Media Mix Models can use historic data to quantify the sales impact of marketing activities. We can also apply Machine Learning to live digital signals to improve your prediction models.

Digital Analytics

The proof of good marketing lies in what people do. As certified users of Google Analytics, we have been helping our clients extract value from behavioural data for over 10 years. We link digital metrics with offline data to measure causation and attribution. We can also help you understand the bottlenecks in your purchase funnel.

Qualitative Research

Sub-conscious attitudes are notoriously difficult to explore with traditional qualitative research. Often, it’s not what people say that matters, but how they say it. It’s their body language, and even what they don’t say. Our experienced specialists delve beneath the surface to uncover underlying needs and emotional drivers.
LET’S WORK TOGETHER